The Co-operative Bank

Website

The Co-operative Bank screenshots

Following an internal re-structure The Co-operative Bank were recruiting staff and needed a new site to attract the best talent for a broad range of banking roles.

I was involved in all stages of the project. This included conducting client workshops to gather requirements and define the site objectives, designing the IA, user journey and page templates, as well as working closely with the developer and copywriter to build out and test the site during development and launch.

Information Architecture

I designed the IA to enable different users to easily find a suitable job as well as get all the supporting information they’ll need and make an online application.

The output of this was a site map on which page types and templates were identified, as well as the parts of the site where the job search and application tracking system are integrated.

User Journey

The site structure and hierarchy of content enables users to quickly choose a role category and find a suitable job. It also encourages them to learn about The Co-operative Bank’s values, ethics and history, as well as get first-hand insights from current employees. The user journey culminates in making an online application via the integrated application tracking system.

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